Lakuna Design
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CTR

Creative Training Resources

 

 

Visual identity system

A Colorful New Look for a Business Coaching & Training Company

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Profile

CTR specializes in the design, development, and delivery of customized solutions for training and management. From one-on-one expert coaching to customized employee and management training programs to companywide effectiveness surveys, CTR helps make employees more efficient, effective and productive.

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Objective

The identity design for Creative Training Resources (CTR) was built to emphasize approachability one positivity. The monogram adds a suggestion of alternate paths toward a common goal; a central focus of the company’s work.