Lakuna Design
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Discover Newport

Discover Newport

 

 

Visual identity system

A new look & name for Newport, RI's destination management organization

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Profile

Founded in 1999 by four college friends, Newport Craft Brewing Co. née Newport Storm Brewery was the original production craft brewery in Rhode Island. Over the last 20 years they've crafted more than 100 distinctive beers and become an area institution.

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Objective

In 2018, with new partners on board, the Brewery embarked on a refresh of the company and its visual brand system. The objective was to create a fresh identity system that incorporated trends without losing the established personality of the brand.

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