Lakuna Design
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Discover Newport

Discover Newport

 

 

Visual identity system

A new look & name for Newport, RI's destination management organization

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Profile

Discover Newport is a non-profit destination management organization dedicated to the promotion of the City of Newport and its eight surrounding townships in Newport and Bristol Counties Rhode Island as a premiere destination for business and leisure travel.

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Objective

A comprehensive new identity design for Discover Newport—Newport, RI’s Destination Management Organization. The new identity marked a change in name and a desire to update their brand to reflect the vibrant, historic, and forward thinking atmosphere of Newport and its surrounding eight towns.

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