Visual identity system
Studying the alliances of dolphins in Australia’s Shark Bay
The Dolphin Alliance Project, Inc. is a foundation that seeks to understand the high intelligence of dolphins—a mystery that has puzzled scientists for decades. The Dolphin Decade, commencing in 2020, is a research project which will map out the alliance relationships of well over 100 male dolphins—in and around Australia’s Shark Bay.
The Dolphin Decade identity system was built to support a variety of promotional and research materials surrounding this project. It is also designed to work well with merchandise branding; helping to increase public awareness and raise funds.