Lakuna Design
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Harbor Sweets Chocolates

Harbor Sweets

 

 

Visual Brand Update, Package Design

A 40 + Year Old Brand Gets a New Look

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Profile

Harbor Sweets Handmade Chocolates of Salem, MA has been open for business since 1973. The company has grown significantly over the last four decades. Each year a quarter of a million packages are sold and shipped all over the U.S.A. and Internationally.

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Objective

Create a new visual brand that will update the company's public profile, broaden its appeal, and still feel familiar to loyal customers. This included a streamlining of the visual identity, and new package designs which would serve to better define the family tree of Harbor Sweets brands.

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