Visual Brand Refresh: Identity System, Package Design, Promotion
Founded in 1999 by four college friends, this Newport Craft Brewing Co. holds the distinction of being the original production craft brewery in the state of Rhode Island. Over the last near quarter century they've been brewing over 100 distinctive beers while adding a distillery to their name and earning their trusted and valued place as a generous and thoughtful community partner to Newport, RI.
In 2018 the company decided it was time to give itself a refresh. They took on new partners, fine tuned their inventory, and renovated their visitor's space. Lakuna Design was brought on board to rethink the visual brand. This began with new identity systems for both the Brewery and the Distillery, as well as package, product, and promotion designs. The company has an integrity and unpretentious personality which has been a consistent part of its brand. We considered that carefully in our efforts to update the visual id system. The goal was to hit a mark between established veterans and attractive current market design.