Lakuna Design
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Newport Sea Salt Co.

• Identity Design

• Package Design

Newport RI's first hand-harvested seas salt company worked with Lakuna Design to create a visual brand which included a company logo and product labeling. The owners have a long history with the sea, in particular, Matt is newly retired from the US Navy. They were looking for a finished product that would share a space with nautical design and high street grocery design. This was achieved in the identity through echoes of nautical flags and a sophisticated color palette of aqua and navy. The label design has a contemporary New England feel combined with a nod to vintage with its hand-stamped batch no.'s.

From Newport Sea Salt Co.'s website

"Our small veteran owned artisanal sea salt company follows the traditional and unhurried process of crafting small batches of 100% pure and natural sea salt. Nothing added, nothing taken away. Our sea water is hand harvested from the pristine waters of Brenton Reef, along the beautiful and historic Ocean Drive of Newport, Rhode Island."

All photography courtesy of:

Tami Mullens
Newport Sea Salt Co.