Lakuna Design

Discover Newport

The Newport and Bristol County Convention & Visitors Bureau (NBCCVB) had recently completed a successful review of their legal name resulting in a new name and tagline. They had encountered regular difficulty with the use of their name; specifically, its pronunciation and its inability to communicate their identity and objectives. After thorough exploration and embracing a nationwide trend among destination marketing groups toward more accurate and user-friendly names, the NBCCVB settled on Discover Newport.

After a speedy and successful new identity design—the project had to be completed in under a month for a previously scheduled launch—Lakuna Design was retained to help create a wide variety of supportive material, campaigns and promotion.