naming • Visual identity system
New name + look for the spa at Newport, RI's most iconic hotel
As a member of the prestigious Historic Hotels of America, Hotel Viking in Newport holds a special place in history; offering gracious hospitality for over 90 years.
A change in ownership of Newport, RI's Hotel Viking required a re-branding of their in-house day spa. A naming study landed on Fjör—a Nordic word meaning vitality and in the spirit of the hotel's Viking name. A simple, light, and versatile logo mark was designed to emphasize the refreshing experience of a day at the spa.