KEXP and Scuttlebutt Brewing Company have partnered to create Transistor IPA, a refreshing, session friendly Northwest IPA that will help fund KEXP’s New Home. We're honored to have helped by providing all the packaging and promotion design. KEXP has been a longtime supporter of my also longtime band Throwing Muses so it's great to be able to give back to these hard working and inspiring ambassadors of quality music and radio. Scuttlebutt is a new friend (beer is an old and dear one). Founded in 1996 in Everett, Scuttlebutt is a family owned and operated brewery with an ever growing product line – producing 20 styles of hand-crafted ales over the past 19 years. Working with them on this project was seamless, productive, and enjoyable.
Design includes: Identity, Label, 6-pack Carrier, Case Carton, Promotional Banners & Advertising
The objective of infographics or information design is to present complex data and information quickly and clearly. Helpful in engaging audiences more effectively and attracting media with its lightweight and attractive accessibility, infographics are employed by an ever-growing variety of researchers, illustrators, private companies, and public institutions. Our work reflects that with its growing roster of clients including: the Office of the Rhode Island Secretary of State, Housingworks RI, Latino Policy Institute, Lumension IT Security, Microsoft, NetMotion Wireless, ProvPlan, and RI Small Business Development Corp.
• Identity Design
• Package Design
NeQter Labs is the innovation division of McLaughlin Research Corporation. They came to Lakuna Design for their identity and package design surrounding the launch of their new proprietary security compliance software along with hardware components.
NeQter was looking for an identity based on their own honeycomb pattern as well as graphic treatments for their hardware products. An entire identity suite was created along with brand standards surrounding the usage/placement of their product names.
The New Bedford Whaling Museum is located in New Bedford, Massachusetts, USA. The museum, through its collections and exhibitions, tells the story of the international whaling industry and the history more generally of the "Old Dartmouth" region (now the city of New Bedford and towns of Acushnet, Dartmouth, Fairhaven and Westport) situated along the south coast of Massachusetts.
Lakuna Design was asked to design this comprehensive new publication—an overview of the history and scope of the world’s largest museum dedicated to the global interaction of humans with whales.
Identity/logo design, package design, website design
Cocoa Santé came to Lakuna Design at the very start of their now thriving instant hot cocoa business. The first order of business was an identity design that could be carried across a few as yet unrealized packaging formats. The mark is centered on a simple, iconic interpretation of the product's main ingredient.
Once an ID was established, work began on individual visual branding for the product's four unique blends. To differentiate the product from its competitors, established design approaches to cocoa packaging were reconsidered. The goal was to create a package that would be bright, lively and colorful—rather than leaning too heavily on chocolate brown. This underlines the Santé in the brand's name which refers to health and specifically the reported healthful properties of cacao.
The blends themselves were all inspired by cocoa's history across the world. In creating each sub-identity this provided opportunities to add visual notes that could be subtle nod's to the flavor profile and each blend's cultural history. After the launch of the initial four blends a fifth was added, Mocha. This package was designed to stand alone or to be the start of a new family of flavors as the company expands its product line.
• Identity Design
• Package Design
Newport RI's first hand-harvested seas salt company worked with Lakuna Design to create a visual brand which included a company logo and product labeling. The owners have a long history with the sea, in particular, Matt is newly retired from the US Navy. They were looking for a finished product that would share a space with nautical design and high street grocery design. This was achieved in the identity through echoes of nautical flags and a sophisticated color palette of aqua and navy. The label design has a contemporary New England feel combined with a nod to vintage with its hand-stamped batch no.'s.
From Newport Sea Salt Co.'s website
"Our small veteran owned artisanal sea salt company follows the traditional and unhurried process of crafting small batches of 100% pure and natural sea salt. Nothing added, nothing taken away. Our sea water is hand harvested from the pristine waters of Brenton Reef, along the beautiful and historic Ocean Drive of Newport, Rhode Island."
All photography courtesy of:
Newport Sea Salt Co.
Logo design has always been at the center of Lakuna Design's capabilities and ranges from simple and effective type treatments to full suite identity projects including collateral design and brand standards. We bring broad and thoughtful attention to these projects—whether it's the creation of a new visual identity from the ground up or the evolution of an existing brand toward its future.
Whaler's Brewing Company is a micro-brewery based in Wakefield, RI. Our first collaboration with them was bottle labeling for their Stone & Steel Series—a rotating array of craft brews with unique and complex flavors.
In additon to the Stone & Steel labels, Lakuna Design also provided label and 4-pack carrier design for the Brewery's Wanderer IPA.
The process of documenting the history of violin and bow making in America has been the ambitious undertaking of the American Federation of Violin and Bow Makers Foundation throughout the past few years. In the Lakuna Design studio we were given the task of bringing all of their hard work to the page. Our process has been long as well but the finish line has been crossed and we're pleased to share the results. The 328-page book was printed and produced (Meridian Printing) as a traditional hardcover with dust jacket and as a limited edition volume, quarter bound in leather. The book document's the instrument's path across the US and includes as its centerpiece a catalog of over 100 instruments impeccably photographed by violin maker/restorer and AFVBM Board Member Tucker Densley.
Art Direction | Book Design
Wyatt At The Coyote Palace is a studio album by American singer-songwriter Kristin Hersh. The book and CD package features the full studio album on CD, as well as lyrics, stories and essays by Hersh herself to accompany each song.
Kristin Hersh is an American singer-songwriter who came to prominence in the late 1980s as the leader of the alternative rock group Throwing Muses, before launching a solo career emphasizing her acoustic guitar and confessional, stream-of-consciousness lyricism. In 2003, she formed the hardcore punk-influenced power trio 50 Foot Wave.
“Hersh at her starkest and most evocative, singing words of both comfort and confrontation” – NPR
“Personal, tender and upsetting in equal measure” – The Irish Times
“The music thrums with chunky riffs; the tempo is stop-start but less twisty than Throwing Muses. She demands attention and rewards it” – Financial Times
“One of the great unearthly voices in American underground-rock history… an absolute trip” – Stereogum
Sea Witch Medicinals are cannabis-infused tonics recently entering a local compassionate care center market. The labels—designed by Lakuna Design—seek to bring a competitive edge and a level of quality production value to a new and rapidly growing marketplace of medical marijuana products. With Sea Witch being a new company, an objective of equal priority for this project was to establish their visual brand with these entry level products. The company sees themselves as conscientious and thoughtful while also projecting optimism and enjoyment. Lakuna Design chose saturated, flavor-centric colors to help the product appear upbeat. Abstract sea life illustrations were then added for visual play. The combined result feels fun without being frivolous or tongue-in-cheek.
The University of Rhode Island's College of Pharmacy Annual Report Design
Lakuna Design recently completed work on the URI College of Pharmacy's first Annual Report. The publication documents the strategies and successes of the School's growth amid an ever-changing health care system. The College of Pharmacy fosters a learning-centered, research-oriented educational environment that encourages individuals to make positive lifelong contributions to global health.
The Report design leans on bright, bold colors and an overall light layout in order to communicate the bright and optimistic tone the College sought to convey.
HousingWorks RI is an authoritative source of information about housing in Rhode Island. They conduct research and analyze data to inform public policy. Lakuna Design has partnered with HousingWorks RI since 2010 on the development of communications strategies which include issues briefs, special reports, infographics and the organization's annual Housing Fact Book.
The Redwood Library and Athenaeum was founded in 1747. It is the oldest community library still occupying its original building in the United States. The building, designed by Peter Harrison and built in 1750, is the earliest public Neoclassic structure in America and is a National Historic Landmark.
It is a privilege to steward the visual brand of this historic organization. Lakuna Design works with the Library and its Museum by overseeing the design of their communications, publications, environmental graphics, exhibit materials, and more.
4AD, Warner Bros recording artists Throwing Muses formed in Newport, Rhode Island in 1984. To date the band has released 9 studio albums and toured extensively. Lakuna Design's Dave Narcizo is an original member and divides his contributions between drumming and design. Here is a sample of some of that work.
St. Michael's Country Day School is a private co-ed school for pre-K through grade 8 founded in 1938.
Lakuna Design provides publication and promotion design including annual reports, viewbooks, collateral, advertising, etc. and recently provided an update to the St. Michael's visual identity. The identity elements were rebuilt for increased versatility and optimized for social media applications.
The Newport and Bristol County Convention & Visitors Bureau (NBCCVB) had recently completed a successful review of their legal name resulting in a new name and tagline. They had encountered regular difficulty with the use of their name; specifically, its pronunciation and its inability to communicate their identity and objectives. After thorough exploration and embracing a nationwide trend among destination marketing groups toward more accurate and user-friendly names, the NBCCVB settled on Discover Newport.
After a speedy and successful new identity design—the project had to be completed in under a month for a previously scheduled launch—Lakuna Design was retained to help create a wide variety of supportive material, campaigns and promotion.
Interior decorator, writer & designer Leslie Banker (Pamela Banker Associates Interior Design and Decoration) enlisted the help of Lakuna Design in launching her home goods and lifestyle brand Empire Delicious. First, an identity design was created and then the design of a suite of branded entertaining accessories followed. Products included coasters, napkins, invitations, gift tags, a boxed cocktail party set and more. The finished products were featured in House Beautiful Magazine and Southern Living Magazine as well as included in an exclusive sale on online retail sites One King's Lane and Fab.
Lakuna Design was also commissioned by Empire Delicious to create a pop art zebra illustration for its online shop (purchase them here) and is in the process of developing a series of fabric designs which are featured here.
Lakuna Design is a Squarespace Circle Member. Our websites are designed on the Squarespace 7 platform. Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plugins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native. If you'd like to determine whether or not this platform is the right fit for your new website, simply contact us here.
Newport RI's Hotel Viking approached Lakuna Design when a change in ownership required a re-branding of their in-house day spa. A new name—in the spirit of the hotel's Nordic namesake—along with a new identity was created.
Naming, logo design, collateral design
NC Partners is a leading US Corporate Real Estate Solutions firm. Lakuna Design was hired to participate in the launch of this new company by designing the firm's identity, visual brand and website.
This is a small sampling of 15+ years of work for one of our very first clients, Salvation Cafe. Salvation is a restaurant that started in a small shotgun space on Broadway in Newport, RI. With its eclectic, colorful atmosphere & style it quickly became a bright star in the area restaurant/bar scene and launched what has now become a widely recognized restaurant district in Rhode Island.
Lakuna Design, began its own history with Salvation. Because we've been given total freedom since day one, this project has always been our favorite "go-to" for experimenting with different graphic styles. In contrast with all of our other branding and promotion clients and in keeping with the Cafe's eclectic point of view—we've never established a standard logotype and our only visual brand standard is 'change'. This has been very effective in a smaller market where this kind of dynamic approach actually becomes a recognizable asset.