KEXP and Scuttlebutt Brewing Company have partnered to create Transistor IPA, a refreshing, session friendly Northwest IPA that will help fund KEXP’s New Home. We're honored to have helped by providing all the packaging and promotion design. KEXP has been a longtime supporter of my also longtime band Throwing Muses so it's great to be able to give back to these hard working and inspiring ambassadors of quality music and radio. Scuttlebutt is a new friend (beer is an old and dear one). Founded in 1996 in Everett, Scuttlebutt is a family owned and operated brewery with an ever growing product line – producing 20 styles of hand-crafted ales over the past 19 years. Working with them on this project was seamless, productive, and enjoyable.
Design includes: Identity, Label, 6-pack Carrier, Case Carton, Promotional Banners & Advertising
Logo design has always been at the center of Lakuna Design's capabilities and ranges from simple and effective type treatments to full suite identity projects including collateral design and brand standards. We bring broad and thoughtful attention to these projects—whether it's the creation of a new visual identity from the ground up or the evolution of an existing brand toward its future.
The New Bedford Whaling Museum is located in New Bedford, Massachusetts, USA. The museum, through its collections and exhibitions, tells the story of the international whaling industry and the history more generally of the "Old Dartmouth" region (now the city of New Bedford and towns of Acushnet, Dartmouth, Fairhaven and Westport) situated along the south coast of Massachusetts.
Lakuna Design was asked to design this comprehensive new publication—an overview of the history and scope of the world’s largest museum dedicated to the global interaction of humans with whales.
Identity/logo design, package design, website design
Cocoa Santé came to Lakuna Design at the very start of their now thriving instant hot cocoa business. The first order of business was an identity design that could be carried across a few as yet unrealized packaging formats. The mark is centered on a simple, iconic interpretation of the product's main ingredient.
Once an ID was established, work began on individual visual branding for the product's four unique blends. To differentiate the product from its competitors, established design approaches to cocoa packaging were reconsidered. The goal was to create a package that would be bright, lively and colorful—rather than leaning too heavily on chocolate brown. This underlines the Santé in the brand's name which refers to health and specifically the reported healthful properties of cacao.
The blends themselves were all inspired by cocoa's history across the world. In creating each sub-identity this provided opportunities to add visual notes that could be subtle nod's to the flavor profile and each blend's cultural history. After the launch of the initial four blends a fifth was added, Mocha. This package was designed to stand alone or to be the start of a new family of flavors as the company expands its product line.
The Redwood Library and Athenaeum is a private subscription library founded in 1747. It is the oldest community library still occupying its original building in the United States. Its original building, designed by Peter Harrison and built in 1750, is a National Historic Landmark.
It is a privilege to steward the visual brand of this historic organization. Lakuna Design works with the Library and its Museum by overseeing the design of their communications, publications, environmental graphics, exhibit materials, and more.
Interior decorator, writer & designer Leslie Banker (Pamela Banker Associates Interior Design and Decoration) enlisted the help of Lakuna Design in launching her home goods and lifestyle brand Empire Delicious. First, an identity design was created and then the design of a suite of branded entertaining accessories followed. Products included coasters, napkins, invitations, gift tags, a boxed cocktail party set and more. The finished products were featured in House Beautiful Magazine and Southern Living Magazine as well as included in an exclusive sale on online retail sites One King's Lane and Fab.
Lakuna Design was also commissioned by Empire Delicious to create a pop art zebra illustration for its online shop (purchase them here) and is in the process of developing a series of fabric designs which are featured here.
HousingWorks RI is an authoritative source of information about housing in Rhode Island. They conduct research and analyze data to inform public policy. Lakuna Design has partnered with HousingWorks RI since 2010 on the development of communications strategies which include issues briefs, special reports, infographics and the organization's annual Housing Fact Book.
This is a small sampling of 15+ years of work for one of our very first clients, Salvation Cafe. Salvation is a restaurant that started in a small shotgun space on Broadway in Newport, RI. With its eclectic, colorful atmosphere & style it quickly became a bright star in the area restaurant/bar scene and launched what has now become a widely recognized restaurant district in Rhode Island.
Lakuna Design, began its own history with Salvation. Because we've been given total freedom since day one, this project has always been our favorite "go-to" for experimenting with different graphic styles. In contrast with all of our other branding and promotion clients and in keeping with the Cafe's eclectic point of view—we've never established a standard logotype and our only visual brand standard is 'change'. This has been very effective in a smaller market where this kind of dynamic approach actually becomes a recognizable asset.
The objective of infographics or information design is to present complex data and information quickly and clearly. Helpful in engaging audiences more effectively and attracting media with its lightweight and attractive accessibility, infographics are employed by an ever-growing variety of researchers, illustrators, private companies, and public institutions. Our work reflects that with its growing roster of clients including: Housingworks RI, Latino Policy Institute, Lumension IT Security, Microsoft, NetMotion Wireless, ProvPlan, and RI Small Business Development Corp.
Sea Witch Medicinals are cannabis-infused tonics recently entering a local compassionate care center market. The labels—designed by Lakuna Design—seek to bring a competitive edge and a level of quality production value to a new and rapidly growing marketplace of medical marijuana products. With Sea Witch being a new company, an objective of equal priority for this project was to establish their visual brand with these entry level products. The company sees themselves as conscientious and thoughtful while also projecting optimism and enjoyment. Lakuna Design chose saturated, flavor-centric colors to help the product appear upbeat. Abstract sea life illustrations were then added for visual play. The combined result feels fun without being frivolous or tongue-in-cheek.
Newport Life approached Lakuna Design on the eve of their 20th anniversary looking to update and refresh their masthead and identity. The objective was to create a type treatment that could be carried across four additional sister publications. By suggesting a tweak to one of their publications titles—putting "Newport" first—we were able to organize a suite of magazines all using a consistent type treatment for "Newport" as the anchor and then attaching the respective identifier.
NC Partners is a leading US Corporate Real Estate Solutions firm. Lakuna Design was hired to participate in the launch of this new company by designing the firm's identity, visual brand and website.
Newport RI's Hotel Viking approached Lakuna Design when a change in ownership required a re-branding of their in-house day spa. A new name—in the spirit of the hotel's Nordic namesake—along with a new identity was created.
Naming, logo design, collateral design
Purgatory/Paradise is the ninth studio album by Throwing Muses. The 32-track album is the centerpiece of this deluxe 64-page book which also contains lyrics for each song; stories and essays that accompany each track written by the band's founder Kristin Hersh; and instructions for downloads of exclusive content, including demos and outtakes. The photos used for the book design were taken from nearly two decades of tour images collected by Lakuna Design's Dave Narcizo (Throwing Muses drummer) and band founder Kristin Hersh.
The Newport and Bristol County Convention & Visitors Bureau (NBCCVB) had recently completed a successful review of their legal name resulting in a new name and tagline. They had encountered regular difficulty with the use of their name; specifically, its pronunciation and its inability to communicate their identity and objectives. After thorough exploration and embracing a nationwide trend among destination marketing groups toward more accurate and user-friendly names, the NBCCVB settled on Discover Newport.
After a speedy and successful new identity design—the project had to be completed in under a month for a previously scheduled launch—Lakuna Design was retained to help create a wide variety of supportive material, campaigns and promotion.