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The Kelby - A Boutique Motel is a new resident of New Hampshire’s picturesque Lake District. Owners Frank & Anna Doyle are creating your future happy place (opening Fall 2023) in and around the property which sits across from Hebron, New Hampshire’s Newfound Lake.

This project began with a naming process and continued to include brand identity design, illustration, and visual brand design. A visit to the site and surrounding area informed our design strategy. The area is dotted with nostalgic ambiance; pine forests, summer camps, and hiking trails abound. We took our cues from this environment; creating a visual brand that would feel both modern and right at home with its new neighbors.