©2025
Happy New Year!
Take a look at some highlights from the Lakuna Design office in 2025:
NEW!
NEW!
Hat’s off to the lakuna design Class of ‘25…
naming, Brand identity & Packaging Design
NEW YORK, NY
Bibo Luxo delivers premium, ready-to-drink canned cocktails that combine sophisticated flavors with effortless convenience. The new brand will launch with three meticulously formulated signature cocktails.
COMING 2026
Brand Identity & packaging Design
NEW YORK, NY
Don Primo’s is an Italian salsa crafted from the founder’s own family recipe. The brand delivers a genuine, Italian-made salsa experience—made with care, tradition, and all of its ingredients imported from Italy.
Naming, Brand Identity & Packaging Design
LOS ANGELES, CA
Dayli is a new entry into the protein bar market—designed to help meet daily protein needs with clean, health-forward ingredients such as nutrient-rich quinoa, chia, and oats. The brand will launch with two flavors, chocolate matcha and maple cinnamon.
COMING 2026
Brand identity, packaging design & shopify website
CHARLOTTE, NC
Second9 founders Drew and Travis are bringing a non-alcoholic adult beverage to the clubhouse. Tired of seeing only high proof offerings that dampen their vitality and soften their competitive edge on the course, they created Second9 Fortified Seltzer to ensure that a healthier option is on hand to allow them to finish strong.
Launched Late 2025
Brand Identity & Packaging Design
RICHMOND, VA
Lone Mutt Hydrating Mocktails was founded by two sisters from Richmond, Virginia who believe a drink should be as fun to sip as it is kind to your body. Inspired by their passion for clean, feel-good flavors that prove you don’t need alcohol to bring the party—and a lifelong love for dogs—they built a brand that celebrates both.
Launched in late 2025
brand identity & packaging design
DALLAS, TX
Springyz is the newest entry into the hydration universe. Available in three flavors Springyz is formulated with real organic juices and essential electrolytes. Packaged in a glass bottle, the brand ushers in a new way to stay hydrated on the go without plastic.
COMING 2026
identity & Publication Design
MYSTIC, CT
Mystic Seaport Museum wrapped up its ambitious, peer-reviewed multidisciplinary journal of maritime studies, Mainsheet, with its third and final issue.
The editorial board of this biannual publication represented a national and international team of invited expert scholars from various fields and partner institutions, with guest editors for themed editions.
brand identity design
RHODE ISLAND
Veteran videography & film making studio, Sky Sabin Productions, took on a comprehensive rebrand in 2025—complete with a name change and new visual brand and brand identity system. Were were happy to be on board as a trusted collaborator to help usher in a new era for this established film and video studio.
brand identity & packaging design
AUSTIN, TX
Our work for energy drink innovators PEP, spilled over into 2025 from a full brand and packaging design process the year before. This year saw the addition of retail-ready 6-pack cartons for both of their signature flavors.
event identity design
NEWPORT, RI
After a five-year hiatus, the Newport Symposium returned this year to the Preservation Society of Newport County–not once, but twice.
We were honored to play a part in its rebirth with a full brand identity system.
exhibition Identity, event collateral & promotion design
NEWPORT, RI
Fifty-one years after “Monumenta” transformed Newport with one of the world’s first large-scale outdoor sculpture exhibitions, “Full Circle” revisits that groundbreaking moment through the work of Richard Fleischner, one of the last living participating artists, and his contemporaries.
This year Lakuna Design provided exhibition and event collateral design to this special event.
Packaging design
NEW YORK, NY
BOKEN Sake continued its steady progress in the Japanese Sake category. The brand has found itself in more than a dozen Michelin star restaurants and is increasing its retail presence across the country.
This year marked the addition of three new skus to the BOKEN lineup. Each one took decidedly more singular design approaches in order to maintain cohesion among the inaugural four skus.
Brand Identity & Packaging Design
RHODE ISLAND
As if one brand and business wasn’t enough, SEA WITCH Medicinals founder, Jessica Gorman launched her new brand of seaweed-infused skincare products this year.
The identity and packaging design leans on the basics of its sister brand while dialing down the saturation for a naturally soft shelf appeal.