©2025
Happy New Year!
Take a look at what’s been happening in and around the Lakuna Design office in 2025:
NEW!
NEW!
Hat’s off to the lakuna design Class of ‘25…
NEW YORK, NY
Bibo Luxo delivers premium, ready-to-drink canned cocktails that combine sophisticated flavors with effortless convenience. The new brand will launch with three meticulously formulated signature cocktails.
COMING 2026
naming • Brand identity
Packaging Design
NEW YORK, NY
Don Primo’s is an Italian salsa crafted from the founder’s own family recipe. The brand’s delivers a genuine, Italian-made salsa experience—made with care, tradition, and all of its ingredients imported from Italy.
The visual brand and packaging plays off of a larger-than-life cartoon character, Don Primo, and gives the overall feel of an unpretentious and welcoming invitation to join the family!
Brand Identity and packaging Design
LOS ANGELES, CA
Dayli is a new entry into the protein bar market—designed to help meet daily protein needs with clean, health-forward ingredients such as nutrient-rich quinoa, chia, and oats. The brand will launch with two flavors, chocolate matcha and maple cinnamon.
COMING 2026
Naming, Brand Identity,
& Packaging Design
CHARLOTTE, NC
Second9 founders Drew and Travis are bringing a non-alcoholic adult beverage to the clubhouse. Tired of seeing only high proof offerings that dampen their vitality and soften their competitive edge on the course, they created Second9 Fortified Seltzer to ensure that a healthier option is on hand to allow them to finish strong.
Launched Late 2025
Brand identity • Packaging Designwebsite design
RICHMOND, VA
Lone Mutt Hydrating Mocktails was founded by two sisters from Richmond, Virginia who believe a drink should be as fun to sip as it is kind to your body. Inspired by their passion for clean, feel-good flavors that prove you don’t need alcohol to bring the party—and a lifelong love for dogs—they built a brand that celebrates both.
Launched in late 2025
Brand Identity & Packaging Design
Mystic Seaport Museum launched Mainsheet, a peer-reviewed multidisciplinary journal of maritime studies.
The editorial board of this biannual publication represents a national and international team of invited expert scholars from various fields and partner institutions, with guest editors for themed editions.
Mainsheet: A Journal of Multidisciplinary Maritime Studies was honored with an Award of Merit from the Connecticut League of Museums (CLM) for its inaugural issue.
identity & Publication Design
Cherrystone
A new coat for O’Brien & Brough’s Cherrystone.
Created with cocktails in mind, this whiskey is a blend of O’Brien & Brough house distilled rye and a number of uncommon rye whiskeys distilled throughout the US and Canada. Classic American oak-aged flavors of caramel and vanilla pair with tart apple on the nose to create the perfect whiskey for sipping neat or for crafting all your favorite cocktails.
COMING 2025
brand identiy & packaging design
Re-Brand
In between packaging projects, Adam and Natalie of O’Brien + Brough entrusted us with the construction of a brand identity system for their distillery and blending house. A variety of supportive styles were added along with a monogram-inspired icon to anchor the visual brand.
brand identity
KRUSHWELL 8-PACKS
More is more for the champion of real vodka seltzers. KRUSHWELL introduced their first 8-can variety pack and brand new 4-pack designs!
brand identity & packaging design
New packaging / new beverage
KAWAMA kept their foot on the pedal with all new ‘turtle-inspired’ packaging and a brand now—first of its kind—Tequila Tea!
Sparkling and steady wins the race!
brand identity & packaging design
Produced in partnership with the Rhode Island Black Heritage Society, this Preservation Society of Newport County exhibition explores a largely unknown but important chapter in American history. Gilded Age Newport in Color documents a lesser known story of Newport, Rhode Island in the Gilded Age (1865-1915). It highlights a paralell community in which African heritage families came together to promote their own economic and social well-being through self-reliance, entrepreneurism, political advancement and cultural interchange.
exhibition Identity, event collateral & promotion design
The Preservation Society of Newport County’s Wild Imagination exhibition brought together a menagerie of animal-themed artworks and other objects, from paintings, sculptures, photographs and fashions to fancy dog collars and sea creatures blown in glass.
Americans’ relationship with animals transformed during the Gilded Age (1870-1914). With a focus on Newport history, the exhibition explored how this exciting, tumultuous period shaped the role of animals in our modern world.
exhibition Identity, event collateral & promotion design