Mets_seal.png
 
NCBnD_sealK.png 
Case Study

In the lead up to Major League Baseball’s 2020 season, Newport Craft’s Thomas Tew was named the official rum of the New York Mets. The company also became a craft beer partner with their newest brand, Braven Brewing Co.

METSsquare2.jpg
METSsquare1.jpg
METSsquare3.jpg 
 The Brief

Newport Craft required activation of brand assets in and around Citi Field for Thomas Tew Rum and two Braven beers. Alongside the park promotions, assets were created for a digital campaign coordinated with MLB.com.

Design deliverables

  • Design for the Left Field Landing Space (Thomas Tew) and a concourse portable bar (Thomas Tew and Braven Brewing Co.)

  • Design for Left Field and Promenade LEDs (Thomas Tew and Braven Brewing Co.’s Pilsner and Crowded Places) 


  • Design for Marquee Board and Backlit Dioramas (Braven Beer, two beers, three dioramas)

  • Desktop and mobile web ads and homepage roadblocks for both brands

 Marquees

BravenBW_CITIMarquee1.jpg
BravenCP_CITIMarquee1.jpg
TTew_CITIMarquee1.jpg

 LEDs

NCraftCITI_VERT1.jpg
NCraftCITI_VERT2.jpg
NCraftCITI_VERT3.jpg

Dioramas

 

Braven_CITI_diorama1.jpg
Braven_CITI_diorama2.jpg
BravenCP_CITI_diorama.jpg

Left Field Landing