Lakuna Design
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Newport Craft

Newport Craft

 

 

logo/branding

A new look & name for Newport, RI's original craft brewery and distilling company

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Profile

Founded in 1999 by four college friends, Newport Craft Brewing Co. née Coastal Extreme Brewery was the original production craft brewery in Rhode Island. The Distilling Co. was launched in 2006; acquiring the first distillery license in RI in 135 years.

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Objective

In 2018, with new partners on board, the Brewery embarked on a refresh of the company and its visual brand system. The objective was to create a fresh identity system that incorporated trends without losing the established personality of the brand.

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