Case StudyThe AMano Pizza + Gelato truck is a spectacle on four wheels that pairs authentic Neapolitan pizza and handmade gelato with a truly unique glass-fronted truck that comes with its own wood fire pizza oven.
The BriefAmano Pizza + Gelato truck marks a unique entry into the food truck market with its mobile wood-fired pizza oven and glass fronted container truck.
Design strategyInitial sketching performed ‘by hand’ in the spirit of ‘AMANO’—based on the Italian “a mano” meaning “by hand”
Palette taken from the truck and the pizza oven
Style cues from classic Italian culinary identity design
Identity/logo styles will be tailored for optimal truck application and merchandise opportunities
